Our Team

The enterprise is co-owned by Ms. Pollyann Boy and Ms. Tseleng Sabela, each possessing an equal 50% equity stake in the company. This equitable distribution of ownership emphasizes a synergistic partnership that promotes a balanced decision-making paradigm. Such an alignment enhances our collective vision, ultimately driving the strategic growth and success of the business in a competitive marketplace.

Tseleng Sabela

Co-Founder & Executive Director

Tseleng Sabela is a highly experienced sales and marketing professional with extensive expertise in the food manufacturing industry. With over 20 years of dedicated service in this sector, she has developed a profound understanding of market dynamics, consumer behavior, and effective promotional strategies that drive brand growth and profitability. Her proven track record in successfully launching and sustaining products in competitive markets positions her as an asset to any organization seeking to enhance its market presence and operational effectiveness.

In the realm of business operations, it is crucial to delineate the specific responsibilities associated with both sales and marketing roles, as they are interconnected yet distinct in their objectives. Understanding these responsibilities allows for a more structured approach to achieving the company’s overall goals.

Pollyann Boy

Co-Founder & Executive Director

Pollyann Boy is a highly experienced food technologist, boasting over 30 years of extensive experience within the food industry. Her profound expertise is complemented by valuable sales acumen, creating a robust foundation for her work. Moreover, she has cultivated an impressive network of food manufacturing professionals, which significantly enhances her ability to empower women and young people in the flavour and food manufacturing group. This network provides essential knowledge and resources, enabling them to proficiently navigate the complexities of the food industry.

A Technical Sales Director has a critical role that combines technical expertise with sales leadership, serving as a bridge between product innovation and market needs. This position not only focuses on driving revenue growth but also shapes customer experience through strategic initiatives and technical contributions.

Our Sensory Panellists

The enterprise is co-owned by Ms. Pollyann Boy and Ms. Tseleng Sabela, each possessing an equal 50% equity stake in the company. This equitable distribution of ownership emphasizes a synergistic partnership that promotes a balanced decision-making paradigm. Such an alignment enhances our collective vision, ultimately driving the strategic growth and success of the business in a competitive marketplace.

Dalene Roos

Sensory Panellist

I am a Sensory Panellist, worked at an international food and brands company for about 23 years. We’ve received thorough training in product analysis and evaluation with the appropriate tests like Triangle, Descriptive Tests, to name a few. I have highly developed sensory skills; I can detect subtle differences in product characteristics. I am an objective and consistent evaluator, using different methods. I communicate my sensory experiences effectively. I provide detailed and objective assessments of products attributes, including flavour, texture, aroma, and appearance.

Bonolo Mofokeng

Sensory Panellist

I am passionate about food. I am a trained sensory panellist for more than 20 years. I play a critical role in helping companies understand consumer preferences, identify product defects, and help develop high quality products, that meet consumer expectations. I have been well trained to evaluate and provide feedback on the sensory attributes of products. I play a crucial role in evaluating products, and I am reliable and consistent in my responses. I enjoy being a sensory panellist.

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